It is the beginning of a new year which leads to the conversation  “how are we going to be more successful than last year.” From business to marketing, advertising to public relations, IT to digital innovation – at the end of the day it all comes down to the return on investment.

On January 14^th the League of Kickass Business People is hosting “Measurement is Sexy”: intelligently taking a deeper look into measurement. We would like to bring experts in to show that measurement (albeit important) does not have to be as daunting as it seems.

It will be held at The Pilot – Stealth Lounge from 6:00 p.m. to 10:00 p.m. 

6:00 - 7:00 p.m. Networking
7:00 - 8:30 p.m. Speakers
8:30 - 9:00 p.m. Open Floor Discussion and Networking.

1)     General discussion on measurement

2)     Intelligently measuring social media

3)     Visualizing the ROI

4)     The competitiveness behind analytics

This will not be a boring conversation with one person rambling on the whole night. We like to think of these events as the beginning of a conversation for everyone to continue at the end of the night.  In the end, the message is that measurement does not have to be daunting if you take the time to understand these concepts and put them into action. 

Speakers include:

Paul Barter, VP Strategy, T4G Limited
- the intelligent application of technology.

Paul has over 25 years of experience in the IT product and services sector with firms such as Compaq, General Electric and T4G. In addition to his work at T4G Paul has taught and written extensively about sales, marketing and strategy development.

Wendy Robertson, founder, Kneebone Inc.
- a marketing performance management software solution.

Wendy is an innovator in the emerging field of enterprise marketing software, practicing in the area of marketing performance management. The goal; to create opportunities for marketers to excel in the analytic environment.

Aubrey Podolsky, client services, Sysomos
- business intelligence for social media

Social Media and the Organization - new and innovative ways of measuring, where it goes and what insights matter to different organizations. Aubrey Podolsky leads client services and account strategy at Sysomos Inc. He's spoken at a number of industry leading events and has researched social networking for the Privacy Commissioner of Canada.